Marketing, Not Ads, Fuels Social Spending Growth PDF Print E-mail
Written by noobis   
Wednesday, 17 June 2009 12:45

Marketing, Not Ads, Fuels Social Spending Growth

"Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and search advertising, as well as the more targeted advertising being deployed by Facebook and MySpace—is only a fraction of the spending."


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