NEW YORK, NY--(Marketwire - June 1, 2010) - InternetArray, Inc.  announced that Noobis, Inc., its social media company, has entered the mobile applications market with the creation of its Mobile Apps Division. Its primary focus will be location-based applications for the iPhone, Android, and BlackBerry platforms. The first product will be a mobile version of the company's successful Amplify program, an online treasure hunt where participants complete tasks and solve clues for points and prizes. 

"We are excited to enter this burgeoning market. As a premium social web and application developer, mobile was a natural progression for the company," stated Jon Brennan, CEO of Noobis, Inc. "Over the past year, Facebook and Twitter have experienced triple digit growth rates in mobile usage and we are seeing similar trends in all areas of the web. Fueling this growth are the mobile providers who are offering unlimited data plans at very affordable prices. Noobis intends to capitalize on this opportunity by investing in and creating a new revenue stream."

According to a recent report from eMarketer, US mobile Internet users will double to 134 million people in the next three years, up from 89 million in 2010. In January 2010, 11.1% of all mobile phone users accessed a social networking site via mobile browser, an increase of 4.6 percentage points from the previous year. The Kelsey Group reported late last year that the worldwide mobile advertising market could be worth more than $3 billion by 2013. Furthermore, a recent research2guidence report said the global app download market will grow from $1.94 billion in 2009 to a whopping $15.65 billion by 2013.

About Noobis, Inc. 

Since 2007, Noobis, Inc. has been involved in all aspects of the emerging social media marketplace, assisting companies and organizations internationally. The company designs and develops applications on top platforms like Facebook, creates custom social networks, and manages the social assets for companies and non-profits. Noobis also creates its own products such as Amplify, its web based treasure hunt program. Most recently, the company has expanded into the mobile marketplace.

This press release may contain certain statements that are not descriptions of historical information, but are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934. These forward-looking statements refer to matters that involve risks and uncertainties. Such statements reflect management's current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated.